Our Promise

We deliver extraordinary diamonds, focusing on one exquisite stone at a time for true exclusivity.

Exquisite Shape

In a world where round diamonds dominate, we take a different path—offering only fancy-cut diamonds designed to make their wearers stand out.

Our collection features high-reflecting fancy cuts such as princess, oval, cushion, radiant, marquise, heart and pear, each with a brilliance and character that outshine the ordinary.

These exceptional shapes are twice as rare as round diamonds, making them a true statement of individuality.

Chosen for their distinctive beauty and rarity, our fancy-cut diamonds are the perfect choice for those who seek the extraordinary.

Exquisite Size

At 1954 Diamonds, we specialize in the extraordinary—diamonds weighing 5 carats or more, a rarity that represents less than 0.1% of all diamonds ever produced.

Crafting a 5-carat diamond requires a rough stone weighing at least 10 carats, as meticulous cutting and polishing ensure perfect proportions while preserving brilliance and fire.

Our diamonds aren’t just impressive in size; they meet the highest standards of quality. Every stone we offer is eye-clean (VS1 clarity or better) and colourless (F colour or higher), ensuring a radiant and flawless appearance.

This unparalleled combination of size, purity, and rarity positions our diamonds as the ultimate symbol of luxury and exclusivity.

Exceptional Symmetry

At 1954 Diamonds, we take pride in offering only ideal-cut diamonds, each crafted to perfection with excellent cut, polish, and symmetry.

An ideal-cut diamond is designed to maximize light performance, ensuring every ray of light is optimally refracted and reflected. The result? Up to 30-40% more brilliance (white light) and sparkle (color flashes) compared to an average diamond.

This extraordinary level of craftsmanship is found only among the top 5% of all loose diamonds.

Exceptional Sustainability

At 1954 Diamonds, we say a firm "no" to mined diamonds. Many mined diamonds are linked to unethical practices, including funding armed conflicts and human rights abuses. Additionally, mining a single carat of diamond consumes approximately 500 to 1,000 kWh of energy, contributing to significant environmental impact.

We proudly source only conflict-free, ethically-produced lab-grown diamonds, with every stone certified by IGI or GIA for traceability and quality assurance. By choosing the Chemical Vapor Deposition (CVD) method, we reduce energy usage dramatically while maintaining exceptional diamond quality.

Unlike round diamonds, which waste up to 50% of the rough stone during cutting, we focus exclusively on fancy cuts—like oval, cushion, and radiant—that preserve up to 80% of the rough diamond. This combination of CVD production and fancy cuts reduces overall energy consumption by up to 55% per carat compared to mining and cutting round stones.

With our commitment to sustainability and ethical sourcing, we are the perfect choice for those who value social responsibility and environmental consciousness—without compromising on beauty or brilliance.

Exceptional Value

At 1954 Diamonds, we pride ourselves on offering exceptional value—thanks to our status as a family-run business with minimal overheads.

Our passion for diamonds drives us to source the best possible stone at an affordable price, ensuring that every purchase is truly special. Unlike traditional retailers, we focus exclusively on offering just one exceptional diamond at a time—or none at all, if the right one isn’t available.

This singular focus allows us to provide unparalleled, personalized service, ensuring our esteemed customers receive a diamond as unique as they are.